Chris has been an active member of the Volvo Owners’ Club since the late 1980s, with this increasing dramatically during the challenging period of the last two years as he supporting club members through lockdowns and beyond, as society gradually opened up again.
The VOC’s ‘Driver’ magazine has always been the main point of contact with members, and became even more important during the pandemic when many members felt isolated. The emphasis in the magazine changed from actual events, to a new ‘Virtual Rolling’ section covering virtual car shows, photographic competitions, reviews of products and a chance to win them, and with presentations on tyres and photography.
A new wall planner was supplied to all members along with a dedicated eight-page magazine supplement for the Classic Motor Show to mark an exciting return to in-person events. The competitions and photographic event were so well received they have been continued into 2022.
As soon as restrictions were lifted, Chris was again immediately involved with the ‘in person events’, and has made the arrangements for the Club to participate in the Silverstone Classic for the very first time.
As as a keen amateur photographer, Chris takes the majority of the photos featured in the publication – whilst encouraging members to submit their own as well!
With the 60th Anniversary of the Club in 2022, and following ideas and suggestions from colleagues and members, Chris sourced a collection of postcards, pins, pens, paperweights, and a stunning 60th Anniversary watch.
In conjunction with Day Marketing, Chris has ensured that for the first time that Volvo Owners Club has an online presence on Facebook, which has seen a massive increase in engagement with the Club.
Always a team player, between Chris and the other directors of the Volvo Owners Club, all these activities have resulted in a substantial increase in the number of Club members, at a time when numbers had been expected to dwindle.
He is incredibly dedicated to the club and its members, making a huge time commitment with an incredible number of hours each week. This is even more inspiring given that, like many members, he has suffered personal setbacks due to Covid-19 but continues to work for the club on a voluntary unpaid basis because he wants to make a difference.